초략
3. SWOT Analysis
Strengths
- Parent company’s a strong
distribution system
- Lotte’s brand value
- The world’s first alkali
regenerated water
-The leader of low alcohol degree
-The differentiated marketing
Weaknesses
-The poor market share
comparing with the competitor
-Limited market; narrow consumer
Analysis - 내부환경분석
2007년 10월 현재 미국 뉴욕 외 37개국
115개 도시 취항
SKY TEAM
대한항공, 델타항공, 에어프랑스, 알리탈리아, 아에로멕시코, 체코항공, KLM, 노스웨스트, 컨티넨탈, 아에로플로트 등 10개사
.
.
STP전략
1. Segmentation
여행 목적에 따른 Segmentation
비즈니스 여행객
관
Concept
Financial statementanalysis (or financial analysis) is the process of understanding the risk and profitability of a firm (business, sub-business or project) through analysis of reported financial information, particularly annual and quarterly reports.
Analyzing financial statements involves evaluating 3 Characteristics – a company’s liquidity, Profitability, and solvency.
from affiliate 159 48 1 1 2
gross profit 2 161 219 93 53
As you can see above, loss from affiliate in 2009 increased a lot compare to 2008. It means that there is insufficient information to evaluate operating performance just by income statements. Thus investigation of cash flow statements is needed. Further analysis regarding cash flow statement will be dealt in problem D.
statement because we have learned about accounting. We think that we can know the companies’ status or trend through the financial analysis
2. Reason for selecting the industry
The reason we selected the restaurant industry is that restaurant industry is showing improvements and seems poised for long-term growth. A fast-paced restaurant’ chain and high brand in the industry is becoming bi
Analysis on Apple Inc.
Financial statements analysis
1. Income statement
.
Currency in USD All numbers in thousands
Period Ending Sep 25, 2010 Sep 26, 2009 Sep 27, 2008
Total Revenue 65,225,000 42,905,000 32,479,000
Cost of Revenue 39,541,000 25,683,000 21,334,000
Gross Profit 25,684,000 17,222,000 11,